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Monday, April 13, 2009

Musical Marketing


Soundtracks for movies and television shows are standard. In fact, a really great movie or show is often instantly associated with kick ass music. Last week, thanks to my old college buddy and DJ John Campbell...I found the soundtrack for Book 2 in my shifter series. Well....soundtrack isn't the right word...more like ...theme song.


Actually, I had been in a major writing rut. Completely blocked. Book 2, The Amoveo Heart was not coming to me as easily as the first book did. At any rate, John wants to interview me on his weekly radio show and had gotten some musicians who were willing to let me use their music as an intro for the interview. He sent me the links and the second song I listened to stopped me dead in my tracks. I couldn't believe it. It was as though this song was written just for the heroine in Book 2. Amazing! The combination of the lyrics and her hauntingly beautiful voice were absolute perfection. I immediately contacted the artist and asked if I could use her song for The Amoveo Heart's book trailer. Gratefully both she and her record label said yes!


Then I had an idea to take it a step further. Luckily, she is located not far from me and as a new musician is looking for new opportunities for exposure. Why not have her play at my book launch/signing? As an author of an ebook, book signings in a bookstore are not feasible without a print version. What to do? What to do?


1. I'll be burning CD's of my book (after it's released of course). It'll be packaged in a DVD case with the front and back of the book cover printed and placed in the case sleeve. I figured a DVD case represents a book better than a CD case. It's the closest thing to a "print" book that I'm getting...at least for now.


2. Fogarty's, an outstanding pub/restaurant here in NY has agreed to host the signing event and let me use their place for no charge...on a Friday or Saturday night of our choice.


3. My musical muse, Amy Petty, has agreed to come and play at my signing.


The song that sparked my creative juices and woke up my muse is called "Honey on the Skin". You can find Amy Petty and her spectacular music on her website http://www.amypetty.com/







3 comments:

Erin Sinclair said...

Sara,

That's awesome! What great people you have helping you to become a success!

Love the idea of DVD cases for your novels, mind if I borrow it? :-)

Erin Sinclair

Unknown said...

that is a good song. love her voice. what a great ideas for your book signing! best of luck!
=)
C.

Sara Humphreys said...

Thanks Ladies. Feel free to use the DVD idea...I figure lots of people have probably done it! Fingers crossed things will go really well!

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